Archives for the month of: April, 2015

The Leader's Zone

Take a Tip from Bezos: Customers Always Need a Seat at the Table

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When starting a new business, it’s understandable that the main focus is to develop an innovative product or service that will cause the market to stand up and pay attention. It’s also clear that entrepreneurs need passion and endless supply of energy to create a new business from that innovation.

But a good idea and passion are not enough to sustain a company in the long term. Groupon is a cautionary tale. Founder/CEO Andrew Mason was fired for a plummeting stock price and poor business performance just fifteen months after the second largest IPO in US history. In Mason’s resignation message, he imparted this “wisdom” on employees: “Have the courage to start with the customer.”

Mason learned, too late, what Jeff Bezos always knew. He founded Amazon.com with the mission to be the “Earth’s Most Customer-Centric Company.” Interestingly…

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